YOUR TOOL TO OPTIMIZE USER PATHWAYS

Empower your users' experience

Data-driven support to improve the performance of your web platform and achieve your business objectives

In a context where web standards and practices are constantly evolving, it is crucial to monitor and regularly improve your website to ensure optimal user experience.

Boost your performances

Identify and correct the friction points on your website that are hindering the user journey and usability. Your users will then be better guided towards the conversion points.

Boost your campaigns

Segment your users to observe the pathways and uses of a particular group. A/B test different UIs to find the one that converts best.

Boost your business

Let's work together to define the relevant KPIs for managing your project, so that we can offer you appropriate, solution-oriented settings and reports.

For all types of websites

Whatever the objective of your site and the type of conversion, our personalised support will ensure that your website reaches its target audience effectively.

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Showcase Website

Focus on visitor loyalty.

Leads website

Focus on your forms and registrations.

E-commerce website

Focus on your transactions, cart increase.

We support them every day

All the features, in a single tool

Customised settings based on your target personas

Because each category of user has different uses, mPath allows you to set up specific segments corresponding to your target personas.

These specific segments will enable you to carry out a detailed analysis of behaviour by filtering each analytical function (funnel, interactions or A/B tests segmented according to your audience sources).

Understand your users’ JOURNEYS

Easily visualise and explore visitors' journeys between the different sections of your website.

Sunburst graphics

Take an in-depth look at the paths taken by your visitors to identify the barriers to conversion.

Funnels

Identify the stages in your user journey that cause the most problems for users and have a negative impact on conversion.

See how users’ INTERACT with your website

Identify the areas in which your users are interested, and the elements that are seen or not seen.

Heatmaps

Click maps, scroll maps and confetti maps show you how well your users identify the actions you suggest as they move through the website.

Sessions recording

Watch real-life routes from start to finish in video form to understand where users get blocked, where there is hesitation or frustration.

TEST before implementation

Test improvements before you implement them to make sure you find the combination that delivers the best results.

A/B/n tests

Thanks to a JS overlay, we can expose your users to different versions of the site's pages without development, and determine which one will deliver the best results in terms of conversion.

Tailor-made support

As well as offering functions that are unique on the market, mPath remains a support tool so that our experts can help you understand and analyse the data you provide.

You don't need to develop new skills, our experts are there to deliver clear, actionable recommendations.

Qualitative data

The data we deliver differs from traditional analytics. We offer you behavioural trends rather than figures.

Experienced experts

Experts in design, UX and UI, who are used to designing web interfaces and platforms, and who are able to interpret the analyses to derive concrete improvements.

Activatable recommendations

Recommendations for actions that can be easily activated and deployed, prioritised according to your business objectives and implementation capacity, to follow a realistic roadmap in line with your vision.

Let’s take the mPath and go higher

We'd be delighted to talk to you to understand your issues and show you what our support can do for you.

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Accessible and upgradable

Simple initial configuration, quick to set up...

...scalable according to your needs (retroactive configuration of analysis elements, with data history)

Licence fees kept to a strict minimum

No limit on the number of pages or traffic volume

Data protection

100% GDPR compliant

No personal data is collected

Anonymised user IP

Secure data collection using local storage

Data servers located in Europe

Transparency

We deliver reports that are clear, simple and concise (while remaining exhaustive and accurate).

You have direct access to the tool so you can check your data at any time

You have a clear view on licence fees and usage costs

AWS hosting in France, scalable anywhere in the world depending on your requirements

Vanksen supports you

Vanksen masters the end-to-end digital value chain, and can therefore support you in the complete deployment of recommendations.

UX/UI optimisation of your interfaces

Optimisation and technical deployment

Media campaigns improvement

Enrichissement de l’expérience Search Engine

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One tool, many convictions.

"m" for "Empower", "Path" for the paths taken by your users, and "empath" for the empathy you demonstrate by placing your users' needs at the centre of your thinking process.We have designed mPath as a single tool bringing together all the functionalities required to meet our customers' needs. Our aim is also to distance ourselves from the SaaS solutions available on the market, so that we can offer a solution at a competitive cost while retaining technical control of the tool, enabling us to adapt developments to ensure that it evolves with agility.

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